How to Make the Right Decision, by Arnab K Laha
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How to Make the Right Decision, by Arnab K Laha
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FROM THE ACCLAIMED IIMA BUSINESS BOOKS SERIESHow can you better manage your inventory by looking at the past movement of your stock? How can you ensure that your customer mailings target the right people to make the most impact?How do you go about hiring the appropriate people for a job profile?Business analytics, the method by which data around a business is analysed to better determine the choices we make, is your answer. In this accessible, user-friendly book, Professor Arnab Laha explains the relevance of this growing field in business and looks at its uses in marketing, finance, operations and HR. He also devotes a special section to setting up business analytics for your workplace. With examples and case studies, How to Make the Right Decision is the most useful book you can buy for yourself and your business.
How to Make the Right Decision, by Arnab K Laha- Amazon Sales Rank: #2746025 in eBooks
- Published on: 2015-05-24
- Released on: 2015-05-24
- Format: Kindle eBook
About the Author Prof. Arnab K. Laha is a professor at Indian Institute of Management, Ahmedabad, and was featured among India s best business school professors by Business Today in 2006. He received his bachelor s, master s and doctoral degrees from the Indian Statistical Institute. He has published several papers in national and international journals of repute in statistics and quantitative finance. Two of his papers have received best paper awards in two major conferences.
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0 of 0 people found the following review helpful. Excellent reference of common challenges and their solutions By Indradeep Dasgupta Easy to read, bite sized, and an excellent ready reference to keep handy at all times for common business challenges and their known solution approaches. Kindle edition is formatted well.I was able to finish it over a weekend, which was a great plus, because I needed to come up to speed quickly on a marketing mix problem that I'm working on. Each chapter is structured into 4 stages of progression. 1. A good understanding of the key characteristics of the problem space. 2. A solution approach that is most effective (along with alternative approaches that are also tried sometimes). 3. Basic, generalized formula to apply, and what data you need to make it work. 4. Gothchas and things to watch out for when executing the approach. All explained using a hypothetical example. The examples use Indian Rupees as their currency but this shouldn't be a problem for international readers.More detailed deep-dives are possible through the excellent references, which are a combination of Web and print resources. And not a long list thankfully, just the best ones to dive into next.I intend to use this book as a launch-pad for my research when I encounter these scenarios. I'm already benefiting from the one on Marketing Mix.Specific to Kindle edition - the formatting and graphics were easy to read. It has 3 types of graphics. Charts, tables and smart-charts (like Power Point) and all 3 kinds fit in the width of my Kindle and were legible.
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